SUSTAINABILITY, STITCHED IN

LESS WASTE, FEWER WASTED WASHES

The problem (today): Across the UK, reusable gowns with tie-tabs fail at high rates-around 10% are broken yet still enter the laundry loop each week.

That means wasted washes, wasted water, wasted heat, and zero patient value.

TONIC’s fix (tomorrow): Our zero-tie design means next-to-zero breakages in daily use.

Fewer failures = fewer pointless washes, lower energy and water use, and more gowns actually available for care.

Each TONIC delivers reliable service again and again-without the tab breakages that send legacy gowns to the to the bin (sometimes before they’re even worn).


CARBON REDUCTIONS THAT MATTER

Materials matter: We only use 100% natural fabrics (no 50/50 poly-cotton) and low-impact dyes. To reduce microplastic shedding and chemical load while improving wearer comfort.

Right-first-time wear: Durable construction means gowns come back from laundry ready to wear. Reducing the need to restock & the use of emergency disposables.

Systemic waste: Tens of thousands of tonnes of clinical gown waste annually. Shifting to reliable reusables directly reduces incineration volumes and cost.

ATTENDANCE IS A CLIMATE ISSUE TOO

Sustainability isn’t just fabrics-it’s fewer no-shows. TONIC’s dignity-first design helps reduce missed appointments (often by 5–10% in women’s pathways).

When people attend first time, the carbon from travel, heat, light, and room prep isn’t wasted on empty slots, and clinical capacity improves.

OUR MISSION

Carbon reduction goal.

100,000 TONIC gowns in circulation. Same as removing approx 1,300 passenger cars from the road for a year.

SHOP NOW

  • WOMENS

    TONIC redefines medical clothing for women with a balance of strength and grace. Our design-led approach blends comfort with femininity, creating modern pieces that inspire confidence, ease and empowerment.

  • MENS

    At TONIC we design for men with the purpose of reaffirming masculinity creating clothing that restores strength, confidence, and style after the challenges of illness.

  • GIFTING

    A gift is more than something given, it is a gesture of compassion. Designed to comfort patients during treatment and beyond. Each piece is created with thought and purpose, offering not only practicality but also beauty, reassurance, and a quiet sense of hope.