The Midlife Entrepreneur is a platform championing founders who've built businesses later in life—bringing experience, perspective, and a different kind of fearlessness to entrepreneurship. They celebrate the entrepreneurs who didn't follow the straight-out-of-university-into-a-startup path, but instead built careers, lived life, and then spotted gaps in the market that needed filling.

Which is exactly why we're thrilled they featured TONIC. Because sometimes the best businesses come from lived experience—from personally understanding what's broken and having the conviction to fix it.