In my 20+ years as a brand marketeer, I have always lived my brands. From the heyday of fast fashion at TOPSHOP and River Island in my 20s, to the resurgence of premium brands at LK Bennett, Hobbs, and ME+EM in my 30s—my brands have always mirrored my life stages.

So much so that on the eve of launching TONIC Patient Wear— a new design house dedicated to improving the design of medical garments — I was diagnosed with Hodgkin’s Lymphoma and put straight into chemotherapy. Fate had decided I was going to live this brand in a way I never expected.

Today I wore our chemotherapy suit to session number 7 while sitting in chair Number 16.

I am the customer. I understand our customers. I stand with our customers

Ain’t it crazy how life goes?

from Sophie